The CREAM Standard
CR-S(CREAM Standard)
Turning evidence into an understandable quality standard for food.
CR-S is being developed as an evidence-based, product-level food quality assessment system. It is designed to connect relevant quality information and supporting evidence into a clear, auditable and understandable product-level quality result.
Explore how CR-S works
- Origin & AuthenticityOrigin and authenticity information relevant to the product category.
- Production & ProcessingProduction and processing information that can support the assessment.
- Laboratory EvidenceLaboratory results relevant to the product's quality attributes.
- Nutrition & CompositionNutrition and composition as one of several quality dimensions.
- Traceability DataTraceability data linking the product to its documented history.
- Documentation & AssuranceDocumentation and assurance designed to be reviewable and auditable.
Why do we need CR-S?
Food quality information is fragmented.
Information relevant to food quality exists across many different sources — from origin and production data to laboratory results, nutrition information, traceability and supporting documentation.
These sources are often separate, difficult to compare and not presented as one coherent product-level quality picture.
CR-S is being developed to connect the relevant evidence into a consistent and auditable quality assessment architecture.
How CR-S works
From evidence to a clear quality result.
1 Evidence
Relevant product-specific evidence
Data, laboratory results, documentation, origin, production information and traceability can support the assessment.
- Origin & authenticity
- Production & processing
- Laboratory evidence
- Nutrition & composition
- Traceability data
- Documentation & assurance
2 Assessment
Evidence-based quality assessment
Relevant quality attributes and evidence requirements are defined according to the product category, supporting a consistent and auditable assessment process.
3 Result
GOOD · BETTER · BEST
CR-S is designed to distinguish product quality above minimum food-safety requirements through three cumulative quality levels.
- GOOD
- BETTER
- BEST
Understandable quality
for consumers
Making food quality understandable.
CR-S is being developed to translate complex quality evidence into information that can be understood beyond the technical and professional environment.
Ultimately, CREAM is being developed so that consumers can receive credible, accurate and understandable information about the real quality of food products — and the evidence behind it.
Key characteristics
Evidence-based
Built on relevant and documented information.
Product-specific
Quality is considered according to the characteristics of the product category.
Multi-dimensional
Food quality is viewed through multiple relevant dimensions rather than one isolated attribute.
Auditable
The underlying evidence and assessment process are designed to be reviewable.
Understandable
Complex quality information is translated into a clear result.
International by design
Developed with international applicability and collaboration in mind.
Towards a more understandable food-quality future.
CR-S is a core element of CREAM's mission to make food quality more verifiable, transparent and understandable.